On Monday morning Corey Ciocchetti, a Denver University professor and motivational speaker delivered an impassioned speech to Trinity parents and 8th graders. He stressed the importance of striving for authentic success......a life filled with genuine contentment, strong personal relationships, and a solid character. His definition of character, "doing good things for other people when no one is looking," is a refreshing perspective at a time when it seems like so many people are focussed on branding themselves. I thought that branding was done to sell cars, cereal, software and other things........not people!
This is a distressing trend. Too often it is not about what a person truly believes in........it's about creating a perception that leads to a favorable impression. Legendary coach John Wooden once said "be more concerned about your character than your reputation because your character is what you really are while your reputation is merely what people think you are." This line of thinking seems almost quaint today's world where marketing rules!
In future posts I will share my views on how marketing has destroyed youth sports.
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